Now this is pretty cool stuff. It’s new technology that allows a new layer to be added to both video and printed material enabling digital cameras to see something that the human eye can not see. The photo to the right has an example of a t-shirt worn by the lovely model that with naked eye looks like a cloud. But if viewed with a digital camera you can see a lightning bolt below the cloud. This means we may soon be seeing things in our photos that we did not see when we took the photo. I can see advertisers using this all over the place and could even be used to stop (or hinder) pirated copies of movies.
You can find a bit more about the science behind the technology at their website and see a few more example images:
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